ABOUT CASIO – CREATIVITY AND CONTRIBUTION

Casio corporate creed, “Creativity and Contribution,” reflects its enduring commitment to society. The philosophy represents more than words—it defines the company’s mission to create original and useful products that only CASIO can deliver.

From the beginning, CASIO has focused on developing innovative technologies that improve everyday life. By combining advanced engineering with bold, original thinking, the company continues to introduce products that not only meet practical needs but also inspire new ways of living and working.

Innovation That Moves Society Forward

CASIO believes that truly innovative products do more than serve individual users—they influence society as a whole. Products with groundbreaking functions:

• Support daily life with practical solutions

• Increase efficiency and productivity

• Bring enjoyment and inspiration

• Help create entirely new cultural trends

When a single innovation gains widespread adoption, it can create entirely new markets. These markets, in turn, stimulate growth across related industries. This ripple effect illustrates CASIO’s broader contribution to society—technology that enhances lives while shaping the future.

Entering the Timepiece Industry – A Bold Step in the 1970s

CASIO entered the timepiece business in the 1970s, during a period when watches were considered delicate instruments that required careful handling. Challenging conventional thinking, CASIO reimagined what a watch could be.

By leveraging its advanced electronic expertise, planning capabilities, and original ideas, CASIO pioneered timepieces that were more durable, functional, and technologically advanced than ever before. This bold approach helped redefine the watch as not only a tool for telling time but as a multifunctional device built for modern life.

Delivering Universal Value

At its core, CASIO strives to deliver universal value through:

• Original product concepts

• Cutting-edge technology

• Practical, user-focused design

• Long-lasting durability

Through continuous innovation and a commitment to creativity, CASIO remains dedicated to enriching people’s lives and contributing meaningfully to society—just as its corporate creed promises.